online marketing from münster available for projects

Lars Baier

Online Marketing Consultant · E-Commerce

I help companies become visible online and grow sustainably — with thoughtful online marketing, solid e-commerce know-how and a clear eye for measurable results.

Lars Baier — Online Marketing Consultant
  • AI Optimization
  • SEO
  • SEA & Social Ads
  • Analytics & Reporting
  • E-Commerce & Stores
About me

From e-commerce
into online marketing.

As an online marketing consultant at Online-Profession GmbH in Münster, I combine commercial e-commerce understanding with modern online marketing practice — from SEO and Google Ads to web analytics and AI-assisted workflows.

The foundation was my apprenticeship in e-commerce management. As a training ambassador for the IHK I pass this knowledge on, and in the German-Dutch Interreg programme I deepened my intercultural competence and market research skills. Think data-driven, act approachable.

Münster · North Rhine-Westphalia German & English In the industry since 2023
Focus

How I move companies forward

Online marketing across all channels — from visibility to conversion.

AI Optimization

The common thread across all channels: optimizing for AI answers and AI Overviews — and using AI deliberately in SEO, SEA, analytics and reporting for more visibility and more efficient workflows.

  • Generative Engine Optimization (GEO)
  • Visibility in AI Overviews
  • AI woven into the entire tool stack

SEO

Get found on Google — with clean technology (Screaming Frog, Search Console), relevant content and a strategy built for sustainable visibility.

  • Technical audits with Screaming Frog
  • Google Search Console & on-page
  • Content & local SEO

SEA & Social Ads

Paid reach that pays off — Google Ads and Meta Ads (Instagram & Facebook), set up cleanly and continuously optimized.

  • Google Ads & Shopping
  • Meta Ads — Instagram & Facebook
  • Campaign management & budgets

Analytics & Reporting

Data over gut feeling: GA4, Looker Studio and ongoing monitoring deliver clear reporting and concrete conversion levers.

  • Google Analytics 4 & tag management
  • Looker Studio reporting
  • Monitoring & conversion optimization

E-Commerce & Stores

Grounded in commercial e-commerce expertise: stores, product data and marketplaces that sell.

  • Store & product data management
  • Marketplaces & feeds
  • Commercial e-commerce view
Toolbox

Tools & methods

AI optimization as the common thread — interlocked with the entire tool stack.

🤖 AI Optimization

GEO AI Overviews AI across the whole stack AI content workflows Prompting

🔍 SEO

Screaming Frog Google Search Console On-page optimization Content SEO Local SEO

🎯 SEA & Social

Google Ads Meta Ads Instagram & Facebook Google Shopping

📈 Analytics & Reporting

Google Analytics 4 Looker Studio Reporting Monitoring Conversion tracking

🛒 E-Commerce

Online stores Product data & feeds Marketplaces
Career

Stations

From apprentice to consultant — step by step.

since 02/2026

Online Marketing Consultant

Online-Profession GmbH & Co. KG · Münster

Consulting and execution across cross-channel online marketing — from SEO and SEA to web analytics and e-commerce.

08/2023 – 01/2026

Apprenticeship — E-Commerce Management

Online-Profession GmbH & Co. KG · Münster

Commercial training focused on e-commerce, online marketing and digital business processes.

until 08/2026

E-Commerce Management (vocational college)

Ludwig-Erhard-Berufskolleg · Münster

School-based part of the dual apprenticeship in e-commerce.

Engagement & awards

More than the job

Sharing knowledge, thinking across borders, taking responsibility.

IHK Nord Westfalen · 06/2025

Training Ambassador

Supporting the career orientation of students and helping secure skilled workers for the regional economy.

Interreg · EUREGIO Mobility · 09/2024

Binational Exchange Programme DE/NL

Intercultural competence and market research in the German-Dutch border region.

ASB Münsterland e.V. · since 2023

Care Mobile — volunteer

Volunteer work with the care mobile supporting people in difficult life situations. The team was honored at the ASB annual reception 2024.

Socials

Let's connect

Follow me or connect on your favorite channel.

Contact

Let's talk.

An idea, a project or just a question about online marketing? Drop me a line — I'll get back to you shortly.